People who were hoping to experience some of the 'cheesiest cheeses in the world' in Brighton have been left mildly disappointed.
Cheese Fest promised cheese lovers everything they could ever dream off, instead the event in Victoria Gardens left many people queuing up for long periods of time to find that the cheese had sold out.
While there were some people who were left fulfilled, others felt out of pocket having spent between £4 and £6 on a ticket.
Brighton food blogger Aisling Brock described Saturday's event as a "very stinky Cheese Fest'" posting:
"Their marketing video boasted cheese such as cheese wheels, mozzarella sticks, fondue, nachos, baked camembert, and quiche… none of which were available. They also said there would be entertainment. There was a DJ but nothing they played seemed particularly entertaining. I overheard a few people saying they really missed the opportunity to play really cheesy music!
"The event was marketed as selling cheese food items, so I mainly expected hot food vendors, but I was REALLY surprised that there was only one actual cheese vendor. They were one of the stands that sold out while we were there. It just seems bizarre that CheeseFest wouldn’t include more cheesemongers. We have excellent cheese offerings in Brighton, such as La Cave au Fromage. It would have been nice if they were on board… Although maybe they knew this event would not be successful and dodged a bullet!"
Others took to social media...
@CheeseFestUk advertising this festival as the 'UK's biggest touring cheese fest' is an joke - you had about 10 stalls in a cramped area.— Mollie Stevens (@molliemstevens) August 12, 2017
It was a Brighton first for the event with Cheese Fest touring other locations across the UK including Aberdeen, London and Manchester.
Organisers have apologised and are encouraging people who want refund requests to email email@example.com.
They've also said that demand on the day simply outweighed the amount of cheese on offer.
Our ticket allocation was nowhere near sold out in advance. The people that turned up on the day far exceeded our expectations— Cheese Fest UK (@CheeseFestUk) August 12, 2017
Juice have contacted Cheese Fest for a full statement.
The event returns for its second day on Sunday.